Cider Jack has the distinctive honor of being our first client. Before forming the agency, Fort Franklin founder Marc Gallucci served as partner, CMO and CCO of this hard cider start-up. He launched the brand and created everything from strategic positioning, package design and retail displays to live consumer brand experiences and traditional /digital media campaigns. Six years of Marc’s highly effective work fueled rapid sales growth and market expansion, ultimately leading to a lucrative (15x) exit for the brand’s founder, investors and partners. The acquirer, UK based Bulmer’s Beverage Co, continued with Fort Franklin as their agency of record for the next five years, providing a foundation to build the agency. This experience also shaped future equity compensation ventures with several clients and has put real meaning behind how we define “partnership”.