The relationship with FOX television began with our Tauntr.com content syndication deal with Fox Sports. Our assignments for Fox Sports were to add depth of audience engagement to on-air programing through digital content on social, on-air segments and show promotion. The success of these efforts led to work for Master Chef, Master Chef Junior, The Mindy Project and National Geographic Television.
World cup moments illustrated within an hour and made to look like they were painted on walls in Brazil
MASTER CHEF
Produced by Shine entertainment, Master Chef became a big hit in Australia. We were asked by Shine founder Elizabeth Murdoch (yes, her dad is Rupert) to launch the U.S. franchise. Working with the show runners, we helped to add depth to the Master Chef experience by connecting the weekly storylines of the show and contestants to relevant cultural moments. Building anticipation by feeding into fan conversations about the show, creating plot twist teaser content along with follow on recipe infographics after each episode.
This video is an example of the many brand integrations we did on behalf of FOX and their shows. Again, our ability to understand a client brief and to seamlessly incorporate strategic messages within content that feels like it is part of a show, proved to be a valuable asset for the FOX ad sales teams.
With the Mindy Project it was imperative that our comedy writing and images matched the voice of the show, as it had to appear that Mindy herself was posting content.
The National Geographic Channel was a part of the FOX family when we worked with them to promote two of their shows. For Life Below Zero we found that the best way to increase engagement and drive tune-in was to use audio from the show but re-tell the story in an animated journal style. Brain Games was an Emmy Award nominated show that revealed the inner workings of the brain, exploring the science of perception, memory, attention and illusion. For us it was a natural choice to bring to life some of the best known illusions and actually mess with peoples brains in their social feeds.
